SWAP stand for Shop, Work, and Play which are the founding principles of RiverRegionOnline.

Shop
On RiverRegionOnline shopping comes at the click of a button. We provide a full service platform for your advertising and sales needs. Beginning with an initial call to action in the form of a classified ad, web banner campaign, or giveraway, and ending in the final sale, we offer you the tolls and support needed to bring your business into Web 2.0.

Work
As reported by the University of Melbourne (AUS), people who use social networks at work (for just a few minutes) are typically 9% more productive than those who don't. So what does this mean?

Your employees are your company's best ambassadors, so empower them! Allowing your employees to associate on RiverRegionOnline, enabling them to blog about company events, interact with customers one-on-one, and share documents and information about your company will give your company greater credibility and the ability to embrace feedback.

Play
Chances are if your customers shop and work in the River Region, its also where they seek their entertainment. As a business, providing some form of entertainment or event is a surefire way to gain their attention. This is particularly important for businesses that seek to engage a large group of customers such as restaurants, bars, clubs, and retail stores.