The Campaign app enables you to launch a single banner ad or plan an entire series of banner ads whose low cost, high impact visibility can be monitored by impressions (how many users view the ad) and unique impressions (how many users click on the ad).

Purpose
Banner ads generally consist of two objectives: to drive traffic to a specific website (a clickthrough) and branding. Clickthroughs most often result in an immediate response from the user that drives them to your site in order to review and purchase your products.

A more peripheral effect is branding which makes users aware of your services through a consistency in color, fonts and logos throughout all your marketing efforts. This awareness, when consistently presented, will remain with the user until they develop a need for your product or service.

Remember: out of sight = out of mind.